Friday, June 11, 2010

Imperial War Rooms

Two postcards from the Imperial War Museum which consists of five locations, three in London.  The most recent of the five is the Churchill War Rooms, opened in London in 1984.

Both of the postcards are reprints of  "public service announcement" posters of the day.  I can understand about eating carrots for your eyes, but it's not clear to me what "Save Bread and you save lives" and "Serve Potatoes and you serve the country" mean. 

Any thoughts?

P.S.  It's Postcard Friendship Friday.  You know what to do.


  1. I love the carrots and see in black outs. What treasures.

  2. I wonder if it's part of the "Dig for victory" campaign? Bread made from wheat and then fairly highly processed would be a greater drain on resources than self grown potatoes. Home grown vegetables - cheap and healthy. Otherwise I have no idea, but they are great cards!

  3. Maybe there was a shortage of wheat.

  4. Here is something I found:

    "As the war went on, bread became in short supply. Queues would form outside shops very early in the morning because even if people had coupons, there was no guarantee that shops would have sufficient bread for everyone."

  5. Interesting comment from Postcardy on the bread... I think she may have something there. Love the postcards! PFF

  6. Tough shortage...

    If you find a postcard with wild mammal(s), and it might be available for swap with me, please let me know.

  7. I think Postcardy is right. I've heard of the war-time bread shortages - caused by wheat shortages. It seems to me I've heard somewhere along the line that it was because there were fewer young men to harvest the wheat, and what wheat did get harvested was sent to feed the soldiers overseas.

    Whatever the reasons, the posters certainly make for some very interesting postcards!

    Happy PFF - a little late.

  8. I LOVE these--especially the one about carrots helping one to see in blackouts!!! Wonderful!

    Happy PFF!