Tuesday, November 3, 2009
Mystery Sender Makes A Point
The mystery sender's postcards often make me laugh out loud.
At first I thought this was a postcard for the Blue Man Group, who I've not seen perform. Rather, it is an ad for a Colourings Make-up Studios in the Body Shop in four of their New York locations, offering a free professional makeover
S/he complains that on many advertising postcards, there is not enough room on the back to write a message. And to prove the point, sends the same card twice, #1 of 2, and #2 of 2. I've only posted the front once. Definitely true when the postcard is used for a specific promotional purpose; not necessarily true when they are picked up on a postcard rack, where the advertiser hopes the postcard might be used in a non-digital form of viral marketing.