Think Before You Pink

The Breast Cancer Action (BCA) group seems to keep popping up in my life. I originally met Barbara Brenner, the executive director, when I went to speak to a marketing class at Mills College. I got the ad agency I ran at the time, Saatchi & Saatchi San Francisco, to do some pro bono television commercials for her organization.

Then this postcard appeared twice in the span of a week. Once, in the mail, probably because I am still on the mailing list for the BCA. Then, our friends Paul and Sharon and Spencer (their son) are over for dinner, and it turns out Paul is one of the featured artists in this exhibit, "Think Before You Pink", which is sponsored by the BCA. In their own words, "the campaign calls for more transparency and accountability by companies that take part in breast cancer fundraising, and encourages consumers to ask critical questions about pink ribbon promotions. Think Before You Pink also highlights “pinkwashers”—companies that purport to care about breast cancer by promoting a pink ribbon campaign, but manufacture products that are linked to the disease."

BCA's entire organizational focus is "Challenging Assumptions. Inspiring Change". I will be attending the opening of the exhibit. Anyone else care to attend? Details are on the postcard.